Content Lead

What You Will Do

Content Strategy & Planning

• Own and manage the master content calendar across all platforms — Instagram, TikTok, Twitter/X, LinkedIn, blog, and email

• Develop platform-specific content strategies that align with Nestuge's growth and transaction goals and ensure uniformity in tone, quality, and messaging across every content touchpoint.

• Define content pillars and narrative frameworks that communicate Nestuge's value to creators clearly and compellingly

Content Production & Oversight

• Brief the Social Media Managers and content creators on all content — ideas, angles, formats, and goals — and review and approve all content before it goes live

• Work closely with the Graphic & Motion Designer to ensure visuals match the content direction, maintaining a high editorial bar across all formats — video, graphics, captions, carousels, long-form

• Write and publish blog posts (twice monthly) and manage email broadcasts to the creator base, assisting with content creation and direction where necessary.

• Assist the content creators with content creation and direction when necessary.

Campaign & Launch Support

• Lead content execution for all product and feature launches — briefing the team, writing copy, and ensuring cross-platform consistency

• Work with the Growth team to develop creator success stories, onboarding content, and social proof content that drives acquisition and conversions

Performance & Optimization

• Track content performance across platforms, identify what drives creator sign-ups, activations, and transactions, and share regular insights and recommendations with the Head of Marketing
  

What We Are Looking For

Must-Haves

• 3–5 years of experience in content strategy, content marketing, or a senior content creation role

• Exceptional storytelling ability — you can take a product feature or creator story and turn it into compelling content

• Strong understanding of social media platforms and what works on each — Instagram, TikTok, Twitter/X, LinkedIn

• Experience managing a content calendar and briefing/directing other content creators or social media managers

• Excellent writing skills across formats; social copy, long-form blogs, email, and campaign messaging

• Commercially minded — you understand that content should drive business outcomes, not just engagement

• Highly organized with strong project management skills and attention to detail

Strong Advantages

• Experience working at a creator economy, marketplace, fintech, or consumer tech company

• Familiarity with the African creator or digital commerce landscape

• Experience with email marketing tools and basic understanding of email campaign workflows

• Data-literate — comfortable reading platform analytics and using them to make decisions

• Experience working in a fast-paced, high-growth startup environment
  

• Open-door culture with transparent communication.
• Flexible working hours focused on outcomes.
• Growth opportunities through training budgets and guest sessions.
• Competitive compensation including salary, pension, health insurance, and data allowance.
• Team bonding through yearly offsites and team activities.